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Create Experience Group

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API endpoint path: /v3/groups

Creates a new experience group for segmenting retail banking users for targeted experiences, campaigns, or feature rollouts.

Use this endpoint to:

  • Create an experience group before uploading participants.
  • Define a group name and optional description for audience targeting.
  • Establish a group that can be managed later through update, delete, and participant upload endpoints.

Behavior and capabilities:

  • groupName is required, must be unique within the institution, and cannot exceed 50 characters.
  • groupDescription is optional and cannot exceed 450 characters.
  • If not specified, groupType defaults to EXPERIENCE_GROUP.
  • If not specified, groupPlatform defaults to RETAIL_BANKING.
  • A successful request returns the created group, including its generated groupId and an initial groupParticipantCount value of 0.

Next Steps​

After creating a group, use the Upload Experience Group Participants endpoint to upload a CSV file containing participant member numbers to the group.

Request​

Responses​

Success